As soon as girls start becoming conscious about their body and looks, dolls are no longer their best friends. Be it their mothers, elder sisters, friends or television advertisements, girls begin to starkly notice the presence and importance of cosmetics. Gone are the days when cosmetics were only for women. Now we have cosmetic toys for Barbie dolls as well as for young girls and teenagers. As girls grow up, their cosmetic boxes grow too. From simple Kajal and lip balm, it is now time to explore the transformations you can attain with cosmetics. So we bring to you a list of top 10 best cosmetic brands to explore and try out!
A French company registered in 1919, it got its start in the business with hair-colors. But it branched into other cleansing and beauty products soon after and currently markets over 500 brands and thousands of individual products in all sectors of beauty business including – makeup and fragrances, hair color, permanents, hair styling, cleansers, body and skin care etc. L’Oréal is well known in the Indian market owing to its advertisements and ambassadors who are well known Bollywood actors like Aishwarya Rai Bachchan, Sonam Kapoor, Katrina Kaif and Freida Pinto. The most popular products are L’Oreal Super Liner Instant Impact Felt EyeLiner Pen, Volume Million Lashes Mascara, Infallible Mono Eyeshadow and L’Oreal Matte Morphose Souffle Foundation among other products.
Founded in 1967 in Switzerland, Oriflame managed to establish itself in the market by enabling individuals to be a part of the Oriflame family and sell products as a freelancer. It has its presence in over 62 countries all around the world with over 3 million marketing associates. Oriflame is famous for products which are affordable and long lasting. Endorsed by Huma Qureshi in India, Oriflame is one brand we all have seen our mother use. The most popular products are Oriflame Duo Core Foundation, Vision Eye catching Eyeliner, Amber Elixir Body Cream and Visions Lipsticks.
In the midst of the Great Depression. Revlon was founded in 1931, starting with a single product – a new type of nail enamel. Using pigments instead of dyes, Revlon created various shades of opaque nail enamel and became a multimillion dollar organization in 6 years. Revlon is one of those brands which is famous for its consistent quality and hence has managed to gain the faith of consumers all across the world. Endorsed by Soha Ali Khan in India, Revlon has captured a large part of the hair color market in India. Products like Revlon Super Lustrous Lipstick, Top Speed Nail Enamel, Photo Ready Makeup, Revlon High Intensity Eye Shadow Palette and Colorstay Mineral Blush are most popular.
An American manufacturer of skincare, cosmetics, toiletries and fragrances, Clinique is usually sold in high end department stores owned and operated by the Estée Lauder Corporation. You would not see its advertisements on Indian television but it is the world’s first allergy tested and dermatologist driven line of cosmetics. You can easily buy these products online, available in customized sets of 2, 3 or more products. In the Clinique line up, most popular products include Clinique Dramatically Different Moisturizing Lotion, Repairwear Lift Firming Night Cream, Clinique High Impact Black Mascara and Clinique Moisture Surge Extended Thirst Relief among others.
Endorsed by actors like Julia Roberts and Emma Watson, Lancôme was founded in 1935 in France. Initially launched as a fragrance house, it then entered into the luxury skincare market by launching Nutrix, his first “all-purpose repair cream” in 1936, followed by make-up, cosmetics, and skincare products. Lancôme was acquired by L’oreal in 1964, and quickly became part of its luxury products division. Today it is one of the top most advertisers in the cosmetics industry, despite starting with a philosophy of no advertisements. The most popular Lancôme products include Tonique Confort, Visionnaire, Renergie Lift Multi-Action among others.
5) Urban Decay
A comparatively newer addition to the cosmetics industry, Urban Decay was launched in 1996, starting small with a line of 10 lipsticks and 12 nail enamels. Urban Decay is famous for naming its products with names inspired by urban landscape like – Roach, Smog, Rust, Oil Slick and Acid Rain. The company is famous for its different colors, mineral eye shadows and quality like its famous product – Eyeshadow Primer Potion etc. the most popular products are the Cannonball Mascara, Super Saturated High Gloss Lip Pencil, Naked Flushed Palettes and Naked Skin Ultra Definition Loose Finishing Powder amongst others.
Thanks to the song in “Student of the Year”, Alia Bhatt has given Chanel some good publicity in the Indian market. Endorsed by Kristen Stewart and Keira Knightley abroad, Chanel was founded in 1909, 106 years ago. Chanel is famous for its clothes, handbags, fragrance, fine jewelry, and watches apart from makeup and skin care products. Quality, perfected over years and sophisticated products epitomize Chanel all around the world. Its most popular products are Chanel Intense Volume and Curl Mascara, Chanel Joues Contraste Powder Blush and Chanel Coco Mademoiselle Eau De Parfum which lasts for days, yes days, on you.
3) Bobbi Brown –
Remember that song by Honey Singh – High Heels, it mentions Bobbi Brown explicitly! Launched in 1991 by Bobbi Brown, the company started with 10 shades of lipsticks, followed by yellow foundation sticks. The success of her makeup line led to L’Oréal buying the company in 1995, but Bobbi retains the complete creative control of the makeup line. The most popular products are the Long Wear Gel Eyeliner and the Shimmerbrick. The products can be purchased online or through 35 free standing Bobbi Brown stores across the world.
Christian Dior, commonly known as Dior, was founded in 1946. Beginning from France, Dior now has 210 locations worldwide retailing and designing ready to wear, leather goods, footwear, jewelry, fashion accessories, timepieces and fragrance apart from make-up and skincare products. Dior campaigns have featured the likes of Rihanna and Zidane. The most popular Dior products include Dior Bronze Harmony Blush, Dior Addict Ultra-Gloss Reflect, Dior Diorskin Nude and Dior 2-color Eyeshadow.
Endorsed by Ellie Goulding, MAC has managed to be the top ranking cosmetic brand for quite some time now. Established out of frustration because of the lack of colors that would shoot well with photography, MAC was founded in Toronto with the aim to develop a studio line makeup line. The uniqueness of MAC was reflected in its ability to offer a wide range of products that manage to blend street savvy with glamorous style and panache. The acceptance of its products by makeup artists, professionals and photographers, gives MAC an edge over its contemporaries. The most popular products of MAC are MAC Eyeshadow, 21 Lash, MAC Blot Film and MAC Microfine Refinisher.
As much as we say that we like it natural, cosmetics have become the inevitable tools to attain the perfect look. Choosing the right product is very important especially you invest a lot of money into it. Based on skin type, skin tone, environment and occasion, make sure you make the right choice in brands, products and colors. After all, you can never take risks with your skin, can you? We hope we satisfy your exploration in cosmetics with this top 10 list, let us know your favorites in the comments below!